世論戦(よろんせん)

よろんせん
noun
battle for public opinion; propaganda war
politicsmedia
1. battle for public opinion; propaganda war; public opinion warfare
A strategic effort to influence or sway public opinion, often in political, diplomatic, or media contexts.
選挙(せんきょ)は世論戦(よろんせん)でもある。
An election is also a battle for public opinion.
SNSが世論戦(よろんせん)の主戦場(しゅせんじょう)になっている。
Social media has become the main battlefield in the war for public opinion.
両国(りょうこく)は領土問題(りょうどもんだい)をめぐり、国際社会(こくさいしゃかい)を巻(ま)き込(こ)んだ世論戦(よろんせん)を展開(てんかい)している。
Both countries are waging a battle for public opinion involving the international community over territorial issues.

A compound of 世論(よろん) (public opinion) and 戦(せん) (war, battle). Describes the strategic competition to influence what the public thinks about an issue, a candidate, or a policy.

This term is frequently used in political reporting, international relations, and media analysis. In modern contexts, it often refers to the influence campaigns on social media and online platforms.

Common collocations

Similar words

  • 情報戦(じょうほうせん): information warfare — broader concept including intelligence and disinformation
  • 宣伝戦(せんでんせん): propaganda war — emphasizes one-sided messaging and promotion
  • 世論(よろん)操作(そうさ): public opinion manipulation — the act of manipulating public opinion
general
Added 2026.4.23 21:33 · Revised 2026.9.2 13:02
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