1.
purchase bonus; special gift or benefit included with a purchase
Common in retail, especially for books, games, CDs, and online shopping.
購入特典としてポストカードが付く。
A postcard is included as a purchase bonus.
初回購入特典は数量限定です。
The first-edition purchase bonus is limited in quantity.
この店で予約すると、限定の購入特典がもらえるらしい。
Apparently you can get an exclusive purchase bonus if you pre-order at this store.
A compound of 購入 (purchase) and 特典 (special benefit/privilege). Refers to bonus items or perks given to customers upon buying a product, particularly common in Japanese retail culture where different stores may offer different bonuses for the same product.
COMMON COLLOCATIONS:
- 初回購入特典: first-edition purchase bonus
- 先着購入特典: first-come-first-served bonus
- 店舗別購入特典: store-specific purchase bonus
- 購入特典付き: with purchase bonus included
CULTURAL NOTES:
Purchase bonuses are deeply embedded in Japanese retail marketing. Anime, manga, and game releases frequently have different 購入特典 depending on the retailer (Animate, Toranoana, Amazon, etc.), encouraging fans to buy from multiple stores. Common bonus items include clear files, postcards, tapestries, and exclusive cover art.