抱(だ)き合(あ)わせ

だきあわせ
noun
bundling; tie-in sale; combined sale
business
1. bundling; selling items together as a set; tie-in sale
Selling a desirable item only together with a less popular one, or combining products as a set. In commerce, 抱(だ)き合(あ)わせ販売(はんばい) (tie-in selling) is a way to move slow stock and is sometimes viewed negatively.
人気(にんき)商品(しょうひん)と抱(だ)き合(あ)わせで売(う)られていた。
It was sold bundled with a popular product.
そのソフトは別(べつ)のサービスとの抱(だ)き合(あ)わせだ。
That software comes bundled with another service.
売(う)れ残(のこ)りを人気(にんき)商品(しょうひん)との抱(だ)き合(あ)わせで処分(しょぶん)しようとした。
They tried to clear unsold stock by bundling it with a popular product.

From the verb 抱(だ)き合(あ)わせる (to combine, make things go together). Most common in the phrase 抱(だ)き合(あ)わせ販売(はんばい) (tie-in sale).

Common collocations

general
Added 2026.5.27 13:08 · Revised 2026.9.2 13:02
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