1.
bundling; selling items together as a set; tie-in sale
Selling a desirable item only together with a less popular one, or combining products as a set. In commerce, 抱き合わせ販売 (tie-in selling) is a way to move slow stock and is sometimes viewed negatively.
人気商品と抱き合わせで売られていた。
It was sold bundled with a popular product.
そのソフトは別のサービスとの抱き合わせだ。
That software comes bundled with another service.
売れ残りを人気商品との抱き合わせで処分しようとした。
They tried to clear unsold stock by bundling it with a popular product.
From the verb 抱き合わせる (to combine, make things go together). Most common in the phrase 抱き合わせ販売 (tie-in sale).
COMMON COLLOCATIONS:
- 抱き合わせ販売: tie-in sale; bundled selling
- 抱き合わせで売る: to sell as a bundle
- チケットの抱き合わせ: bundled tickets