希望小売価格(きぼうこうりかかく)

きぼうこうりかかく
noun
MSRP; manufacturer's suggested retail price
businessshoppingmoney
1. MSRP; manufacturer's suggested retail price
The price that a manufacturer recommends retailers charge for a product. Often printed on product packaging or in catalogs. Actual store prices may differ. Abbreviated as 希望(きぼう)小売価格(こうりかかく) or sometimes as メーカー希望(きぼう)小売価格(こうりかかく) (manufacturer's suggested retail price).
希望小売価格(きぼうこうりかかく)は5,000円(えん)です。
The suggested retail price is 5,000 yen.
希望小売価格(きぼうこうりかかく)より安(やす)く売(う)っている店(みせ)を見(み)つけた。
I found a store selling it for less than the suggested retail price.
このカメラの希望小売価格(きぼうこうりかかく)は税込(ぜいこ)みで八万円(はちまんえん)だが、実際(じっさい)の販売価格(はんばいかかく)はそれより低(ひく)いことが多(おお)い。
The MSRP for this camera is 80,000 yen including tax, but the actual selling price is often lower.

Literally 'desired retail price.' Seen on product packaging, in catalogs, and on manufacturers' websites. Retailers are not required to sell at this price.

Common collocations

  • 希望小売価格(きぼうこうりかかく)（税込(ぜいこ)み）: MSRP (tax included)
  • 希望小売価格(きぼうこうりかかく)より安(やす)い: cheaper than MSRP
  • メーカー希望小売価格(きぼうこうりかかく): manufacturer's suggested retail price

Similar words

Related Words

Compare: 定価(ていか) (list price)
Compare: 販売価格(はんばいかかく) (actual selling price)
Compare: 卸売価格(おろしうりかかく) (wholesale price)
general
Added 2026.6.14 6:30 · Revised 2026.9.2 13:02
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