1.
MSRP; manufacturer's suggested retail price
The price that a manufacturer recommends retailers charge for a product. Often printed on product packaging or in catalogs. Actual store prices may differ. Abbreviated as 希望小売価格 or sometimes as メーカー}{希望小売価格 (manufacturer's suggested retail price).
希望小売価格は5,000円です。
The suggested retail price is 5,000 yen.
希望小売価格より安く売っている店を見つけた。
I found a store selling it for less than the suggested retail price.
このカメラの希望小売価格は税込みで八万円だが、実際の販売価格はそれより低いことが多い。
The MSRP for this camera is 80,000 yen including tax, but the actual selling price is often lower.
Literally 'desired retail price.' Seen on product packaging, in catalogs, and on manufacturers' websites. Retailers are not required to sell at this price.
COMMON COLLOCATIONS:
- 希望小売価格（税込み）: MSRP (tax included)
- 希望小売価格より安い: cheaper than MSRP
- メーカー希望小売価格: manufacturer's suggested retail price
SIMILAR WORDS:
- 定価: list price; fixed price — similar concept but may imply a non-negotiable fixed price
- 販売価格: actual selling price — the price at which the item is actually sold