1.
list price, fixed price, regular price
The standard or official price set by the manufacturer or seller, before any discounts or sales.
この本の定価は1500円です。
The list price of this book is 1,500 yen.
定価の30パーセント引きで売っている。
They're selling it at 30% off the regular price.
定価販売を守る。
To maintain fixed-price sales.
Books in Japan often have fixed prices
USAGE: 定価 refers to the standard price printed on products, especially books. In Japan, books typically have a 定価 that retailers must follow (再販制度 - resale price maintenance system).
COMMON COLLOCATIONS:
- 定価販売 (fixed-price sales)
- 定価で買う (to buy at list price)
- 定価より安い (cheaper than list price)
- 定価の○%引き (○% off list price)
HOMOPHONE: 低下 (decline, decrease) - different kanji, different meaning.
RELATED:
- 小売価格 (retail price)
- 希望小売価格 (manufacturer's suggested retail price)
Related Words
Contrast:
低下 (decline)