ワード

わーど
noun
word; term; keyword
languagetechnology
1. word; term; keyword
A word treated as a unit of search, data, or discussion — a search term, a trending term, a password. It does not replace 言葉(ことば) for "word" in the ordinary sense of vocabulary or speech.
I enter a search word.
This article has three keywords.
Even searching with the same term, different people get different results.

From English "word". Outside compounds it is largely confined to search, media, and IT contexts; for words as language, Japanese uses 言葉(ことば) or 単語(たんご).

Common collocations

Similar words