攻勢(こうせい)

こうせい
noun
offensive; aggressive push
militarybusinessaction
1. offensive; attacking stance; aggressive push
The position of attacking rather than defending, in war, sport, or argument; and, by extension, an aggressive campaign such as a sales drive (売(う)り込(こ)み攻勢(こうせい)). The opposite is 守勢(しゅせい).
攻勢(こうせい)に出(で)る。
To go on the offensive.
In the second half the other team stepped up its attack.
With the new products coming out, every company is mounting a fierce advertising push.

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Similar words