景品(けいひん)

けいひん
noun
prize; giveaway; promotional gift
1. prize; giveaway; promotional gift; freebie
free items given as promotional gifts, lottery prizes, or bonus items with purchases
抽選(ちゅうせん)で景品(けいひん)が当(あ)たった。
I won a prize in the lottery.
景品(けいひん)を目当(めあ)てに買(か)う人(ひと)も多(おお)い。
Many people buy just to get the promotional gifts.
この商品(しょうひん)には景品(けいひん)が付(つ)いてくる。
This product comes with a free gift.

FORMATION:
景(けい) (scene, appearance) + 品(ひん) (item) → gift item (originally items displayed for show)

TYPES OF 景品:

  • 抽選(ちゅうせん)景品(けいひん) (lottery prize)
  • 購入(こうにゅう)特典(とくてん) (purchase bonus)
  • ノベルティ (novelty/promotional item)
  • おまけ (freebie/bonus - more casual)

COMMON COLLOCATIONS:

  • 景品(けいひん)が当(あ)たる (to win a prize)
  • 景品(けいひん)を配(くば)る (to distribute promotional gifts)
  • 景品(けいひん)付(つ)き (with a free gift)

LEGAL CONTEXT:
In Japan, there are regulations called 景品(けいひん)表示法(ひょうじほう) (Premium Labeling Law) that limit the value of promotional gifts to prevent unfair competition.

RELATED:

  • おまけ (bonus item - more casual)
  • 賞品(しょうひん) (prize - for competitions)
  • 特典(とくてん) (special benefit/bonus)
general
Added 2026.1.26 8:15
08000/08319_keihin