エンゲージメント
えんげーじめんと
noun
engagement (social media/business)
1.
engagement (social media)
User interaction with content, measured through likes, comments, shares, and other actions.
エンゲージメント率が高い。
The engagement rate is high.
SNSのエンゲージメントを分析する。
Analyze social media engagement.
2.
engagement (business)
Employee commitment and emotional connection to their work and organization.
従業員エンゲージメントの向上が課題だ。
Improving employee engagement is a challenge.
エンゲージメント is a business loanword with two main uses in Japanese.
SOCIAL MEDIA USAGE:
- エンゲージメント率: engagement rate
- Measures user interaction (likes, comments, shares)
- Important metric for marketing and influencers
BUSINESS USAGE:
- 従業員エンゲージメント: employee engagement
- Measures commitment and motivation of employees
- Related to 離職率 (turnover rate) and 生産性 (productivity)
Note: This is different from エンゲージリング (engagement ring), though related to the same English root word.