エンゲージメント

えんげーじめんと
noun
engagement (social media/business)
business
1. engagement (social media)
User interaction with content, measured through likes, comments, shares, and other actions.
エンゲージメント率(りつ)が高(たか)い。
The engagement rate is high.
SNSのエンゲージメントを分析(ぶんせき)する。
Analyze social media engagement.
2. engagement (business)
Employee commitment and emotional connection to their work and organization.
従業員(じゅうぎょういん)エンゲージメントの向上(こうじょう)が課題(かだい)だ。
Improving employee engagement is a challenge.

エンゲージメント is a business loanword with two main uses in Japanese.

Social media usage

  • エンゲージメント率(りつ): engagement rate
  • Measures user interaction (likes, comments, shares)
  • Important metric for marketing and influencers

Business usage

Note: This is different from エンゲージリング (engagement ring), though related to the same English root word.

general
Added 2026.1.29 8:58 · Revised 2026.9.2 13:01
08500/08865_engeejimento