(おもむき)

おもむき
noun
charm; taste; flavor; tenor; gist
1. charm; taste; flavor; atmosphere
The distinctive quality, mood, or aesthetic character of something; an appealing or evocative quality.
この(にわ)には(おもむき)がある。
This garden has charm.
季節(きせつ)ごとに(こと)なる(おもむき)(たの)しめる。
You can enjoy a different atmosphere each season.
古民家(こみんか)(おもむき)()かしたカフェ。
A cafe that makes use of the charm of an old traditional house.
2. tenor; gist; purport
The general meaning, intent, or direction of something; what something is essentially about.
手紙(てがみ)(おもむき)辞退(じたい)だった。
The gist of the letter was a refusal.
(おもむき)(こと)にする意見(いけん)もあった。
There were also opinions of a different tenor.
規則(きそく)(おもむき)(はん)する行為(こうい)
An act that goes against the spirit of the rules.

(おもむき) has two main meanings.

SENSE 1 (AESTHETIC QUALITY):

The mood, atmosphere, or charm of something.

  • (おもむき)がある: to have charm/character
  • (おもむき)(かん)じる: to feel the atmosphere

SENSE 2 (MEANING/INTENT):

The general meaning or purport of something.

  • (おもむき)(こと)にする: to be of a different tenor
  • 規則(きそく)(おもむき): the spirit/intent of the rules

RELATED WORDS:

  • 風情(ふぜい): elegant charm
  • 風趣(ふうしゅ): elegance, taste
  • 情趣(じょうしゅ): emotional appeal

FORMAL USAGE:
In formal or legal contexts, (おもむき) often means "purport" or "effect" - e.g., (つぎ)(おもむき)決議(けつぎ) (a resolution to the following effect).