(あお)

あおり
noun
instigation, provocation; fallout, repercussion
communicationabstract
See also: (あお) (verb form)
1. instigation, provocation, incitement
The act of stirring up emotions or provoking someone into action, often through inflammatory words or behavior.
ネット(あお)無視(むし)するべきだ。
You should ignore online provocation.
(あお)運転(うんてん)危険(きけん)違法(いほう)だ。
Aggressive tailgating is dangerous and illegal.
Let's not get swept up by media sensationalism.
2. repercussion, knock-on effect, fallout
The indirect negative impact of an event or situation, affecting others who were not directly involved.
To be affected by the fallout of the recession.
Trains stopped due to the effects of the typhoon.
Product prices rose as a result of the surge in raw material costs.

Common patterns

Usage

Sense 1 is common in discussions of internet trolling, road rage, and media hype. Sense 2 uses the fixed pattern ~(あお)()ける to describe indirect negative effects.

Related verb

(あお) (to fan, to instigate, to provoke).