1.
instigation, provocation, incitement
The act of stirring up emotions or provoking someone into action, often through inflammatory words or behavior.
2.
repercussion, knock-on effect, fallout
The indirect negative impact of an event or situation, affecting others who were not directly involved.
Common patterns
- 煽り運転: aggressive tailgating (a major social issue in Japan)
- 煽りを受ける: to be affected by the fallout/repercussions
- 煽りに乗る: to rise to provocation
Usage
Sense 1 is common in discussions of internet trolling, road rage, and media hype. Sense 2 uses the fixed pattern ~の煽りを受ける to describe indirect negative effects.
Related verb
煽る (to fan, to instigate, to provoke).