1.
password, watchword
A secret word or phrase used to identify allies or gain entry. Historically used in military and security contexts.
2.
motto, slogan, rallying cry
A phrase adopted as the guiding principle or shared goal of a group or movement.
Common collocations
Usage
The sense 1 usage (password) evokes historical or fantasy settings — guards at castle gates, secret societies, etc. For modern digital passwords, パスワード is the standard term. The sense 2 usage (motto/rallying cry) is common in modern Japanese, especially in business, sports, and community contexts.
Related Words
Related:
キャッチフレーズ (catchphrase)