1.
encouragement, promotion, recommendation
The act of officially encouraging or promoting a certain activity, behavior, or practice. Often used in institutional or governmental contexts where an authority promotes something as desirable.
政府は省エネを奨励している。
The government is promoting energy conservation.
会社は社員の資格取得を奨励している。
The company encourages employees to obtain certifications.
自治体が奨励金を出して、若者の地方移住を促している。
The local government is offering incentive payments to encourage young people to relocate to rural areas.
COMMON COLLOCATIONS:
- 奨励する: to encourage, to promote
- 奨励金: incentive payment, bounty
- 奨励賞: encouragement award
- 〜を奨励する: to promote (an activity/behavior)
USAGE:
奨励 implies top-down encouragement from an authority (government, organization, school) rather than personal encouragement between individuals. For personal encouragement, 励まし or 激励 would be more appropriate.
SIMILAR WORDS:
推奨 (recommendation) suggests endorsing something as suitable, while 奨励 implies actively promoting and supporting it, often with concrete incentives.
Related Words
Synonym:
推奨 (recommendation)