(しょうれい)

しょうれい
noun / suru verb
encouragement, promotion, recommendation
1. encouragement, promotion, recommendation
The act of officially encouraging or promoting a certain activity, behavior, or practice. Often used in institutional or governmental contexts where an authority promotes something as desirable.
政府(せいふ)(しょう)エネを奨励(しょうれい)している。
The government is promoting energy conservation.
会社(かいしゃ)社員(しゃいん)資格(しかく)取得(しゅとく)奨励(しょうれい)している。
The company encourages employees to obtain certifications.
自治体(じちたい)奨励(しょうれい)(きん)()して、若者(わかもの)地方(ちほう)移住(いじゅう)(うなが)している。
The local government is offering incentive payments to encourage young people to relocate to rural areas.

COMMON COLLOCATIONS:

  • 奨励(しょうれい)する: to encourage, to promote
  • 奨励(しょうれい)(きん): incentive payment, bounty
  • 奨励(しょうれい)(しょう): encouragement award
  • 〜を奨励(しょうれい)する: to promote (an activity/behavior)

USAGE:
奨励(しょうれい) implies top-down encouragement from an authority (government, organization, school) rather than personal encouragement between individuals. For personal encouragement, (はげ)まし or 激励(げきれい) would be more appropriate.

SIMILAR WORDS:
推奨(すいしょう) (recommendation) suggests endorsing something as suitable, while 奨励(しょうれい) implies actively promoting and supporting it, often with concrete incentives.