町(まち)おこし

まちおこし

noun

town revitalization

1. town revitalization, community revitalization

Efforts to revive or energize a town or local community, typically through tourism promotion, local product development, events, or other economic and cultural initiatives. A major topic in Japanese regional policy.

町(まち)おこしのイベントに参加(さんか)した。

I participated in a town revitalization event.

ゆるキャラを使(つか)った町(まち)おこしが全国(ぜんこく)で話題(わだい)になった。

Town revitalization using mascot characters became a hot topic nationwide.

若者(わかもの)が中心(ちゅうしん)となって町(まち)おこしに取(と)り組(く)み、廃校(はいこう)をカフェに改装(かいそう)して観光客(かんこうきゃく)を呼(よ)び込(こ)んでいる。

Young people are taking the lead in town revitalization, converting a closed school into a café to attract tourists.

Usage

町(まち)おこし is a key concept in Japanese regional policy, referring to grassroots or government-supported efforts to revive declining rural towns and small cities. It can also be written as 町興(まちおこ)し. The related term 村(むら)おこし is used specifically for village revitalization.

Common collocations

町(まち)おこしに取(と)り組(く)む (work on town revitalization)
町(まち)おこしイベント (revitalization event)
町(まち)おこしの一環(いっかん)として (as part of town revitalization)

Similar words

地域(ちいき)活性化(かっせいか): regional revitalization (more formal, policy-oriented)
地方(ちほう)創生(そうせい): regional creation/revitalization (government policy term coined in 2014)
村(むら)おこし: village revitalization (same concept for villages)

Related Words

Compare: 地方創生(ちほうそうせい) (regional creation/revitalization)

Compare: 村(むら)おこし (village revitalization)

Related: 地域(ちいき)おこし (regional revitalization)

Related: 地域振興(ちいきしんこう) (regional development)

general

Added 2026.2.25 23:32 · Revised 2026.9.2 13:01

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