村(むら)おこし

むらおこし

noun

village revitalization

1. village revitalization; rural development

Efforts and projects aimed at revitalizing a village or rural area, often through tourism, local products, events, or community initiatives. A significant topic in modern Japan as rural depopulation continues.

村(むら)おこしのイベントに参加(さんか)した。

I participated in a village revitalization event.

特産品(とくさんひん)を活(い)かした村(むら)おこしが注目(ちゅうもく)されている。

Village revitalization using local specialties is getting attention.

若者(わかもの)が中心(ちゅうしん)となって村(むら)おこしに取(と)り組(く)んでいる地域(ちいき)もある。

There are areas where young people are taking the lead in village revitalization efforts.

村(むら) means 'village,' and おこし comes from 起(お)こす (to raise up, to start). 村(むら)おこし describes grassroots or government-supported efforts to breathe new life into declining rural communities. It is a widely discussed social topic in Japan.

Common collocations

村(むら)おこしに取(と)り組(く)む (to work on village revitalization)
村(むら)おこしイベント (village revitalization event)
村(むら)おこし事業(じぎょう) (village revitalization project)
村(むら)おこし運動(うんどう) (village revitalization movement)

Cultural note

Rural depopulation (過疎化(かそか)) is a serious issue in Japan, with young people moving to cities and leaving villages with aging populations. 村(むら)おこし projects often involve promoting local tourism, developing regional brands, or hosting festivals to attract visitors and new residents.

Related words

町(まち)おこし — town revitalization (same concept applied to towns)
地域(ちいき)活性化(かっせいか) — regional revitalization (more formal, broader term)
過疎化(かそか) — depopulation (the problem that village revitalization aims to address)

Related Words

Related: 町(まち)おこし (town revitalization)

Related: 過疎化(かそか) (depopulation)

Related: 地域(ちいき)おこし (regional revitalization)

general

Added 2026.4.1 7:16 · Revised 2026.9.2 13:02

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