(こうはつ)

こうはつ
noun
late entry; latecomer; late starter
formalbusinesstime
1. late entry; latecomer; coming later
Something or someone that enters a field, market, or activity after others have already established themselves. Often used in business contexts.
A latecomer manufacturer entered the market.
後発(こうはつ)(ひん)ほう価格(かかく)(やす)こと(おお)
Later-entry products are often cheaper.
Despite being a late entry, it overtook the pioneering companies and became the market share leader.

Composed of (こう) (after, later) + (はつ) (departure, launch). The opposite of 先発(せんぱつ) (going first, starting first). Extremely common in business discussions about market entry.

Common collocations

  • 後発(こうはつ)(ひん) (later-entry product; also generic medicine)
  • 後発(こうはつ)医薬品(いやくひん) (generic drug)
  • 後発(こうはつ)メーカー (late-entry manufacturer)
  • 後発(こうはつ)(ぐみ) (latecomers, the group that came later)
  • 後発(こうはつ)(つよ) (advantage of being a latecomer)

Similar words

Usage

後発(こうはつ)医薬品(いやくひん) (generic drugs) is one of the most common collocations, referring to medicines released after the original patent expires.