(こうはつ)

こうはつ
noun
late entry; latecomer; late starter
1. late entry; latecomer; coming later
Something or someone that enters a field, market, or activity after others have already established themselves. Often used in business contexts.
後発(こうはつ)メーカーが参入(さんにゅう)した。
A latecomer manufacturer entered the market.
後発(こうはつ)(ひん)のほうが価格(かかく)(やす)いことが(おお)い。
Later-entry products are often cheaper.
後発(こうはつ)ながら、先行(せんこう)企業(きぎょう)()()いてシェア一位(いちい)になった。
Despite being a late entry, it overtook the pioneering companies and became the market share leader.

Composed of (こう) (after, later) + (はつ) (departure, launch). The opposite of 先発(せんぱつ) (going first, starting first). Extremely common in business discussions about market entry.

COMMON COLLOCATIONS:

  • 後発(こうはつ)(ひん) (later-entry product; also generic medicine)
  • 後発(こうはつ)医薬品(いやくひん) (generic drug)
  • 後発(こうはつ)メーカー (late-entry manufacturer)
  • 後発(こうはつ)(ぐみ) (latecomers, the group that came later)
  • 後発(こうはつ)(つよ)み (advantage of being a latecomer)

SIMILAR WORDS:

  • 先発(せんぱつ) — going first, first entry (the antonym)
  • 新規(しんき)参入(さんにゅう) — new market entry (focuses on the entry itself, not timing)
  • ジェネリック — generic (specifically for generic medicines, loanword)

USAGE:
後発(こうはつ)医薬品(いやくひん) (generic drugs) is one of the most common collocations, referring to medicines released after the original patent expires.