(しんきさんにゅう)

しんきさんにゅう
noun
new market entry; new entrant
formalbusinesseconomicsbusiness
1. new market entry; entering a new market or industry
When a company or individual enters an industry, market, or field for the first time. A key concept in business strategy and economics.
A major IT company entered the financial industry.
新規参入(しんきさんにゅう)(はば)規制(きせい)(おお)
There are many regulations that prevent new market entry.
As new entrants continued to appear, competition intensified, which has the benefit of lower prices for consumers.

Usage

A standard business and economics term frequently used in news, business reports, and strategy discussions. Deregulation (規制緩和(きせいかんわ)) often leads to increased new market entry.

Common collocations