1.
new market entry; entering a new market or industry
When a company or individual enters an industry, market, or field for the first time. A key concept in business strategy and economics.
大手IT企業が金融業界に新規参入した。
A major IT company entered the financial industry.
新規参入を阻む規制が多い。
There are many regulations that prevent new market entry.
新規参入が相次いだことで競争が激しくなり、消費者にとっては価格が下がるメリットがある。
As new entrants continued to appear, competition intensified, which has the benefit of lower prices for consumers.
USAGE:
A standard business and economics term frequently used in news, business reports, and strategy discussions. Deregulation (規制緩和) often leads to increased new market entry.
COMMON COLLOCATIONS:
- 新規参入する (to enter a new market)
- 新規参入企業 (new entrant company)
- 新規参入を促す (to encourage new market entry)
- 新規参入の障壁 (barriers to entry)