1.
changing every month; monthly rotation; monthly special
A schedule or arrangement in which the content, menu, or featured item is replaced with something new each month. Very common in restaurant menus, subscription boxes, magazine features, and display rotations.
Compound of 月 ('month') and 替わり ('change; replacement', the noun form of 替わる). Parallels 日替わり ('changing daily; daily special') and 週替わり ('changing weekly').
Usage
- Most often used attributively with の: 月替わりのランチ, 月替わりのメニュー.
- Can also stand alone as a predicate: メニューは月替わりです ('the menu changes every month').
- Implies a pleasant sense of novelty and seasonality; strongly positive in marketing contexts.
Common collocations
- 月替わりメニュー: monthly menu
- 月替わりのランチ: monthly lunch special
- 月替わりのデザート: monthly dessert special
- 月替わりで提供する: to offer on a monthly rotation
- 月替わりの特集: monthly feature
Similar words
- 日替わり: changing daily; daily special — same pattern, shorter cycle; typical of daily lunch sets and bento boxes.
- 週替わり: changing weekly; weekly special — weekly cycle, common for specials and promotions.
- 季節限定: seasonal, season-limited — tied to the four seasons rather than a fixed monthly rhythm.
- 定番: standard item; fixed offering — the opposite concept, items that don't change over time.
Related Words
Compare:
日替わり (changing daily)
Compare:
週替わり (changing weekly)
Compare:
季節限定 (seasonal, season-limited)
Antonym:
定番 (standard item)