(つきが)わり

つきがわり
noun
changing every month; monthly rotation; monthly special
1. changing every month; monthly rotation; monthly special
A schedule or arrangement in which the content, menu, or featured item is replaced with something new each month. Very common in restaurant menus, subscription boxes, magazine features, and display rotations.
ランチは月替(つきが)わりです。
The lunch menu changes every month.
月替(つきが)わりのデザートが(たの)しみだ。
I look forward to the monthly dessert special.
このカフェでは、(しゅん)食材(しょくざい)使(つか)った月替(つきが)わりのメニューを(たの)しむことができる。
At this cafe, you can enjoy a monthly menu that uses seasonal ingredients.

Compound of (つき) ('month') and ()わり ('change; replacement', the noun form of ()わる). Parallels 日替(ひが)わり ('changing daily; daily special') and 週替(しゅうが)わり ('changing weekly').

USAGE:

  • Most often used attributively with の: 月替(つきが)わりのランチ, 月替(つきが)わりのメニュー.
  • Can also stand alone as a predicate: メニューは{月替(つきが)わりです} ('the menu changes every month').
  • Implies a pleasant sense of novelty and seasonality; strongly positive in marketing contexts.

COMMON COLLOCATIONS:

  • 月替(つきが)わりメニュー: monthly menu
  • 月替(つきが)わりのランチ: monthly lunch special
  • 月替(つきが)わりのデザート: monthly dessert special
  • 月替(つきが)わりで提供(ていきょう)する: to offer on a monthly rotation
  • 月替(つきが)わりの特集(とくしゅう): monthly feature

SIMILAR WORDS:

  • 日替(ひが)わり: changing daily; daily special — same pattern, shorter cycle; typical of daily lunch sets and bento boxes.
  • 週替(しゅうが)わり: changing weekly; weekly special — weekly cycle, common for specials and promotions.
  • 季節限定(きせつげんてい): seasonal, season-limited — tied to the four seasons rather than a fixed monthly rhythm.
  • 定番(ていばん): standard item; fixed offering — the opposite concept, items that don't change over time.