1.
naming rights; the right to attach a company or brand name to a facility, typically through a sponsorship deal
naming rights; the right to attach a company or brand name to a facility, typically through a sponsorship deal
命名権を取得する。
Acquire naming rights.
そのスタジアムの���名権は年間五億円だ。
The naming rights for that stadium cost 500 million yen per year.
自治体が公共施設の命名権を売却して財源を確保する動きが広がっている��
There is a growing trend of local governments selling naming rights to public facilities to secure funding.
A modern business term referring to the practice of selling the right to name a building, stadium, or public facility to a corporate sponsor. Also called ネーミングライツ (naming rights, as a loanword). This practice became widespread in Japan in the 2000s, especially for sports stadiums and concert halls.
COMMON COLLOCATIONS:
- 命名権を売却する — to sell naming rights
- 命名権を購入する — to purchase naming rights
- 命名権契約 — naming rights contract
- 命名権収入 — naming rights revenue
SIMILAR WORDS:
- ネーミングライツ — naming rights (loanword, used interchangeably)
- 命名 — naming (the act of giving a name, without the commercial aspect)
- 冠スポンサー — title sponsor