命名権(めいめいけん)

めいめいけん
noun
naming rights
business
1. naming rights; the right to attach a company or brand name to a facility, typically through a sponsorship deal
naming rights; the right to attach a company or brand name to a facility, typically through a sponsorship deal
命名権(めいめいけん)を取得(しゅとく)する。
Acquire naming rights.
そのスタジアムの命名権(めいめいけん)は年間(ねんかん)五億(ごおく)円(えん)だ。
The naming rights for that stadium cost 500 million yen per year.
自治体(じちたい)が公共(こうきょう)施設(しせつ)の命名権(めいめいけん)を売却(ばいきゃく)して財源(ざいげん)を確保(かくほ)する動(うご)きが広(ひろ)がっている。
There is a growing trend of local governments selling naming rights to public facilities to secure funding.

A modern business term referring to the practice of selling the right to name a building, stadium, or public facility to a corporate sponsor. Also called ネーミングライツ (naming rights, as a loanword). This practice became widespread in Japan in the 2000s, especially for sports stadiums and concert halls.

Common collocations

Similar words

  • ネーミングライツ — naming rights (loanword, used interchangeably)
  • 命名(めいめい) — naming (the act of giving a name, without the commercial aspect)
  • 冠(かん)スポンサー — title sponsor

Related Words

Related: 命名式(めいめいしき) (naming ceremony)
general
Added 2026.4.21 1:19 · Revised 2026.9.2 13:02
24500/24795_meimeiken