市場調査(しじょうちょうさ)

しじょうちょうさ
noun
market research; market survey
1. market research; market survey
The systematic process of gathering, analyzing, and interpreting information about a market, including data about consumers, competitors, and industry trends.
市場調査(しじょうちょうさ)を行(おこな)う。
To conduct market research.
新製品(しんせいひん)の発売(はつばい)前(まえ)に市場調査(しじょうちょうさ)が必要(ひつよう)だ。
Market research is necessary before launching a new product.
市場調査(しじょうちょうさ)の結果(けっか)をもとに、ターゲット層(そう)を見直(みなお)すことにした。
Based on the results of the market research, we decided to reassess the target demographic.

Composed of 市場(しじょう) (market) + 調査(ちょうさ) (investigation; survey). A standard business term used across industries. The loanword マーケティングリサーチ is also used but 市場調査(しじょうちょうさ) remains the dominant term in formal and corporate Japanese.

COMMON COLLOCATIONS:

  • 市場調査(しじょうちょうさ)を行(おこな)う: to conduct market research
  • 市場調査(しじょうちょうさ)の結果(けっか): results of market research
  • 市場調査(しじょうちょうさ)会社(かいしゃ): market research company
  • 市場調査(しじょうちょうさ)報告書(ほうこくしょ): market research report

SIMILAR WORDS:

  • マーケティング: marketing — broader; encompasses strategy, advertising, and promotion, not just research
  • 世論調査(よろんちょうさ): opinion poll — surveys public opinion on social/political issues rather than consumer behavior
  • 消費者調査(しょうひしゃちょうさ): consumer survey — narrower; focuses specifically on consumer attitudes and behavior
general
Added 2026.4.26 0:18
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