市場調査(しじょうちょうさ)

しじょうちょうさ
noun
market research; market survey
businesseconomics
1. market research; market survey
The systematic process of gathering, analyzing, and interpreting information about a market, including data about consumers, competitors, and industry trends.
市場調査(しじょうちょうさ)を行(おこな)う。
To conduct market research.
新製品(しんせいひん)の発売(はつばい)前(まえ)に市場調査(しじょうちょうさ)が必要(ひつよう)だ。
Market research is necessary before launching a new product.
市場調査(しじょうちょうさ)の結果(けっか)をもとに、ターゲット層(そう)を見直(みなお)すことにした。
Based on the results of the market research, we decided to reassess the target demographic.

Composed of 市場(しじょう) (market) + 調査(ちょうさ) (investigation; survey). A standard business term used across industries. The loanword マーケティングリサーチ is also used but 市場調査(しじょうちょうさ) remains the dominant term in formal and corporate Japanese.

Common collocations

Similar words

  • マーケティング: marketing — broader; encompasses strategy, advertising, and promotion, not just research
  • 世論調査(よろんちょうさ): opinion poll — surveys public opinion on social/political issues rather than consumer behavior
  • 消費者調査(しょうひしゃちょうさ): consumer survey — narrower; focuses specifically on consumer attitudes and behavior

Related Words

Compare: マーケティング (marketing)
Compare: 世論調査(よろんちょうさ) (opinion poll)
general
Added 2026.4.26 0:18 · Revised 2026.9.2 13:02
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