ターゲット

たーげっと
noun
target
1. target, intended audience or goal
The intended recipient, audience, or objective of an action, plan, or product. Used in business, marketing, and general contexts.
ターゲットを(しぼ)る。
To narrow down the target.
この商品(しょうひん)のターゲットは(わか)女性(じょせい)だ。
The target audience for this product is young women.
広告(こうこく)のターゲットを明確(めいかく)にしないと、効果(こうか)()にくい。
If you don't clearly define the advertising target, it's hard to get results.

USAGE:
ターゲット is most commonly used in business and marketing contexts to mean "target audience" or "target market." It is also used more broadly for any goal or objective.

The native Japanese equivalent 標的(ひょうてき) is more formal and often implies a physical target or a target of attack.

COMMON COLLOCATIONS:

  • ターゲットを(しぼ)る: to narrow down the target
  • ターゲット(そう): target demographic
  • ターゲットにする: to target (someone/something)
  • ターゲット市場(しじょう): target market