SNS映(ば)え

えすえぬえすばえ
noun
Instagram-worthy; photogenic for social media
informaltechnologycommunicationculture
1. Instagram-worthy; looks good on social media
something that is visually appealing and suitable for posting on social media to attract attention and likes
Take an Instagram-worthy photo.
This cafe is famous for its Instagram-worthy sweets.
Menus designed for social media appeal are increasing.

映(ば)え (from 映(は)える, "to look attractive") became a suffix meaning "looks good on ~" with インスタ映(ば)え, the winning buzzword of 2017; SNS映(ば)え is the more general version. On its own, 映(ば)え is also a casual noun: 映(ば)えを狙(ねら)う (to go for the look).

Similar words

Common collocations

  • SNS映(ば)えする: to look great on social media
  • SNS映(ば)えスポット: a spot popular for social-media photos
  • SNS映(ば)え狙(ねら)い: aiming for social-media appeal