1.
Instagram-worthy; looks good on social media
something that is visually appealing and suitable for posting on social media to attract attention and likes
映え (from 映える, "to look attractive") became a suffix meaning "looks good on ~" with インスタ映え, the winning buzzword of 2017; SNS映え is the more general version. On its own, 映え is also a casual noun: 映えを狙う (to go for the look).
Similar words
- インスタ映え: the original, specifically about Instagram
- 写真映え: looks good in photos, without the social-media angle