ロングセラー

ろんぐせらー
noun
long seller, perennial favorite
businesswork
1. long seller, perennial favorite
A product, especially a book, that continues to sell well over a long period of time. Wasei-eigo from English 'long' + 'seller'.
ロングセラー商品(しょうひん)だ。
It's a long-selling product.
この本(ほん)は発売(はつばい)から十年(じゅうねん)以上(いじょう)のロングセラーだ。
This book has been a long seller for over ten years since its release.
派手(はで)な宣伝(せんでん)はないが、口(くち)コミで広(ひろ)がりロングセラーになった。
Without flashy advertising, it spread by word of mouth and became a long seller.

ロングセラー is wasei-eigo describing a product that maintains steady sales over many years. The term is most commonly used for books but also applies to food products, cosmetics, and other goods.

Common collocations

ロングセラー VS ベストセラー:
ベストセラー refers to a product that sells in large quantities in a short period, while ロングセラー emphasizes sustained sales over a long time. A product can be both.

Related Words

Compare: ロングラン (long run, extended showing)
Compare: ベストセラー (bestseller)
Compare: 人気(にんき)商品(しょうひん) (popular product)
general
Added 2026.2.15 11:43 · Revised 2026.9.2 13:01
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