ロングセラー

ろんぐせらー
noun
long seller, perennial favorite
1. long seller, perennial favorite
A product, especially a book, that continues to sell well over a long period of time. Wasei-eigo from English 'long' + 'seller'.
ロングセラー商品(しょうひん)だ。
It's a long-selling product.
この(ほん)発売(はつばい)から十年(じゅうねん)以上(いじょう)のロングセラーだ。
This book has been a long seller for over ten years since its release.
派手(はで)宣伝(せんでん)はないが、(くち)コミで(ひろ)がりロングセラーになった。
Without flashy advertising, it spread by word of mouth and became a long seller.

ロングセラー is wasei-eigo describing a product that maintains steady sales over many years. The term is most commonly used for books but also applies to food products, cosmetics, and other goods.

COMMON COLLOCATIONS:

  • ロングセラー商品(しょうひん): long-selling product
  • ロングセラーになる: to become a long seller
  • ロングセラーを(つづ)ける: to continue being a long seller

ロングセラー VS ベストセラー:
ベストセラー refers to a product that sells in large quantities in a short period, while ロングセラー emphasizes sustained sales over a long time. A product can be both.