風評(ふうひょう)

ふうひょう
noun
rumor; reputation; hearsay
1. rumor; reputation; hearsay; public perception
Unverified information or public perception about something, often negative. Frequently used in the compound 風評被害 (reputational damage), referring to economic harm caused by rumors rather than actual risk.
風評(ふうひょう)に惑(まど)わされてはいけない。
You shouldn't be misled by rumors.
風評(ふうひょう)被害(ひがい)で農家(のうか)の売(う)り上(あ)げが落(お)ちた。
Sales for farmers dropped due to reputational damage.
正確(せいかく)な情報(じょうほう)を発信(はっしん)して風評(ふうひょう)の拡大(かくだい)を防(ふせ)ぐことが大切(たいせつ)だ。
It's important to disseminate accurate information to prevent the spread of rumors.

USAGE:
風評(ふうひょう) carries a negative nuance and implies information that may be inaccurate or exaggerated. The compound 風評(ふうひょう)被害(ひがい) (reputational damage) became widely known after the 2011 Fukushima disaster, when produce from the region was avoided despite being safe.

COMMON COLLOCATIONS:

  • 風評(ふうひょう)被害(ひがい) (reputational damage; harm caused by rumors)
  • 風評(ふうひょう)に惑(まど)わされる (to be misled by rumors)
  • 風評(ふうひょう)が広(ひろ)がる (rumors spread)
  • 風評(ふうひょう)対策(たいさく) (measures against rumor-based damage)

SIMILAR WORDS:
噂(うわさ) is the everyday word for rumor, used in casual speech. 風評(ふうひょう) is more formal and often implies broader public perception or media-driven reputation.

general
Added 2026.3.12 14:17
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