(しゅこう)

しゅこう
noun
idea; scheme; device; creative twist
1. idea; scheme; creative twist
A creative idea, plan, or device, especially one intended to make something more interesting or entertaining.
趣向(しゅこう)()らす。
To put creative thought into something.
()わった趣向(しゅこう)結婚式(けっこんしき)だった。
It was a wedding with an unusual twist.
今年(ことし)文化祭(ぶんかさい)例年(れいねん)とは(ちが)趣向(しゅこう)(おこな)われた。
This year's cultural festival was carried out with a different concept than usual.

Refers to a creative idea or inventive design, often with the nuance of making something novel or entertaining. Frequently used when describing events, performances, or presentations that have a distinctive creative element.

COMMON COLLOCATIONS:

  • 趣向(しゅこう)()らす: to devise something creative; to put ingenuity into
  • 趣向(しゅこう)()える: to change the approach or concept
  • ()わった趣向(しゅこう): an unusual twist
  • (あたら)しい趣向(しゅこう): a new idea or approach

SIMILAR WORDS:

  • 工夫(くふう): ingenuity — emphasizes the effort and process of devising something, while 趣向(しゅこう) focuses on the creative concept itself
  • 趣味(しゅみ): taste; hobby — shares the kanji (しゅ) but refers to personal preferences or pastimes, not creative schemes
  • 演出(えんしゅつ): staging; production — refers to the artistic direction of a performance, while 趣向(しゅこう) is the underlying creative idea