(しゅみ)(しこう)

しゅみしこう
noun
tastes and preferences; hobbies and inclinations
formal
1. tastes and preferences; personal inclinations and hobbies
A four-character compound referring to a person's overall tastes, preferences, and leisure interests taken together. Often used in contexts discussing personality, marketing, or compatibility.
趣味(しゅみ)嗜好(しこう)(ひと)それぞれだ。
Everyone has different tastes and preferences.
We develop products tailored to customers' tastes and preferences.
The system analyzes tastes and preferences from social media posts and displays advertisements accordingly.

A 四字熟語(よじじゅくご)-style compound pairing 趣味(しゅみ) (hobbies; tastes) with 嗜好(しこう) (liking; preference, especially for food, drink, or sensory pleasures). Together they encompass a person's full range of personal tastes.

Usage

趣味(しゅみ) alone covers hobbies and aesthetic taste, while 嗜好(しこう) alone leans toward preferences for consumables (coffee, alcohol, tobacco) and sensory pleasures. The compound covers both domains.

Common collocations

Similar words

  • (この): preference; taste — more casual, everyday word for personal preference
  • 嗜好品(しこうひん): luxury items; indulgences — specifically refers to items like coffee, tea, tobacco, and alcohol