趣味(しゅみ)嗜好(しこう)

しゅみしこう
noun
tastes and preferences; hobbies and inclinations
1. tastes and preferences; personal inclinations and hobbies
A four-character compound referring to a person's overall tastes, preferences, and leisure interests taken together. Often used in contexts discussing personality, marketing, or compatibility.
趣味(しゅみ)嗜好(しこう)は人(ひと)それぞれだ。
Everyone has different tastes and preferences.
顧客(こきゃく)の趣味(しゅみ)嗜好(しこう)に合(あ)わせた商品(しょうひん)を開発(かいはつ)する。
We develop products tailored to customers' tastes and preferences.
SNSの投稿(とうこう)から趣味(しゅみ)嗜好(しこう)を分析(ぶんせき)して、広告(こうこく)を表示(ひょうじ)する仕組(しく)みになっている。
The system analyzes tastes and preferences from social media posts and displays advertisements accordingly.

A 四字熟語(よじじゅくご)-style compound pairing 趣味(しゅみ) (hobbies; tastes) with 嗜好(しこう) (liking; preference, especially for food, drink, or sensory pleasures). Together they encompass a person's full range of personal tastes.

NUANCE:
趣味(しゅみ) alone covers hobbies and aesthetic taste, while 嗜好(しこう) alone leans toward preferences for consumables (coffee, alcohol, tobacco) and sensory pleasures. The compound covers both domains.

COMMON COLLOCATIONS:

  • 趣味(しゅみ)嗜好(しこう)が合(あ)う: to share similar tastes
  • 趣味(しゅみ)嗜好(しこう)に合(あ)わせる: to match someone's preferences
  • 個人(こじん)の趣味(しゅみ)嗜好(しこう): individual tastes and preferences
  • 趣味(しゅみ)嗜好(しこう)を把握(はあく)する: to understand someone's preferences

SIMILAR WORDS:

  • 好(この)み: preference; taste — more casual, everyday word for personal preference
  • 嗜好品(しこうひん): luxury items; indulgences — specifically refers to items like coffee, tea, tobacco, and alcohol
general
Added 2026.5.8 21:10
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