(にぎ)わう

にぎわう
verb-godan
to be bustling, to be lively, to thrive
1. to be bustling, to be lively, to be crowded with activity
Describes a place that is full of people and activity, creating a lively and prosperous atmosphere. Used for markets, streets, tourist spots, and events.
商店街(しょうてんがい)(にぎ)わっている。
The shopping street is bustling.
週末(しゅうまつ)はこの公園(こうえん)家族連(かぞくづ)れで(にぎ)わう。
On weekends, this park bustles with families.
花見(はなみ)季節(きせつ)になると、上野(うえの)公園(こうえん)大勢(おおぜい)(ひと)(にぎ)わう。
When cherry blossom viewing season arrives, Ueno Park bustles with crowds.

USAGE:
(にぎ)わう is an intransitive verb. The place that is bustling is the subject, and the people or things making it lively are marked with で (観光客(かんこうきゃく)(にぎ)わう — bustling with tourists). It carries a positive connotation of prosperity and liveliness.

COMMON COLLOCATIONS:

  • (ひと)(にぎ)わう: to be bustling with people
  • 観光客(かんこうきゃく)(にぎ)わう: to be bustling with tourists
  • (おお)いに(にぎ)わう: to be very lively
  • (にぎ)わいを()せる: to show liveliness
  • (にぎ)わいを()(もど)す: to regain bustling activity

SIMILAR WORDS:
()む (to be crowded) is neutral and can be negative (uncomfortably crowded). (にぎ)わう is positive, implying prosperity and cheerful energy, not just crowding. 繁盛(はんじょう)する (to prosper, to do good business) focuses on commercial success.