(にぎ)わい

にぎわい
noun
bustle; liveliness; prosperity; thriving activity
1. bustle; liveliness; thriving activity
The state of a place being lively and full of people and activity. Describes the vibrant atmosphere of busy streets, markets, festivals, and other gathering places.
商店街(しょうてんがい)(にぎ)わい。
The bustle of the shopping street.
(まつ)りの()(まち)(にぎ)わいが(もど)る。
On festival days, liveliness returns to the town.
駅前(えきまえ)(あたら)しいお(みせ)ができて、(にぎ)わいを()せている。
New shops have opened in front of the station, showing signs of liveliness.
2. prosperity; flourishing
The state of something thriving economically or socially. Used for businesses, towns, or industries that are doing well.
かつての(にぎ)わいを()(もど)したい。
I want to bring back the former prosperity.
この地域(ちいき)観光客(かんこうきゃく)のおかげで(にぎ)わいを(たも)っている。
This area maintains its prosperity thanks to tourists.
地方(ちほう)都市(とし)(にぎ)わいを創出(そうしゅつ)するための政策(せいさく)(もと)められている。
Policies to create vitality in regional cities are being called for.

The nominalized form of (にぎ)わう (to be lively/bustling). Often used in discussions about urban revitalization and tourism, especially regarding the decline and revival of local shopping districts and town centers.

COMMON COLLOCATIONS:

  • (にぎ)わいを()せる: to show liveliness
  • (にぎ)わいを()(もど)す: to regain vitality
  • (にぎ)わいを創出(そうしゅつ)する: to create bustle
  • (にぎ)わいのある(まち): a lively town
  • (にぎ)わいが(うしな)われる: to lose its bustle

SIMILAR WORDS:

  • 活気(かっき): energy, vitality — emphasizes energetic atmosphere
  • 繁栄(はんえい): prosperity — more formal, emphasizes economic success
  • 盛況(せいきょう): prosperity, success — used for events and businesses doing well