賑(にぎ)わい

にぎわい
noun
bustle; liveliness; prosperity; thriving activity
1. bustle; liveliness; thriving activity
The state of a place being lively and full of people and activity. Describes the vibrant atmosphere of busy streets, markets, festivals, and other gathering places.
商店街(しょうてんがい)の賑(にぎ)わい。
The bustle of the shopping street.
祭(まつ)りの日(ひ)は町(まち)に賑(にぎ)わいが戻(もど)る。
On festival days, liveliness returns to the town.
駅前(えきまえ)に新(あたら)しいお店(みせ)ができて、賑(にぎ)わいを見(み)せている。
New shops have opened in front of the station, showing signs of liveliness.
2. prosperity; flourishing
The state of something thriving economically or socially. Used for businesses, towns, or industries that are doing well.
かつての賑(にぎ)わいを取(と)り戻(もど)したい。
I want to bring back the former prosperity.
この地域(ちいき)は観光客(かんこうきゃく)のおかげで賑(にぎ)わいを保(たも)っている。
This area maintains its prosperity thanks to tourists.
地方(ちほう)都市(とし)の賑(にぎ)わいを創出(そうしゅつ)するための政策(せいさく)が求(もと)められている。
Policies to create vitality in regional cities are being called for.

The nominalized form of 賑(にぎ)わう (to be lively/bustling). Often used in discussions about urban revitalization and tourism, especially regarding the decline and revival of local shopping districts and town centers.

Common collocations

Similar words

Related Words

Compare: 活気(かっき) (energy, vitality)
Compare: 繁栄(はんえい) (prosperity)
Compare: 盛況(せいきょう) (prosperity, success)
general
Added 2026.5.5 22:08 · Revised 2026.9.2 13:02
26500/26838_nigiwai