キャラクター

きゃらくたー
noun
character (fictional, mascot)
1. character; fictional character
A person or figure in a story, anime, manga, game, or other fictional work.
()きなキャラクターは(だれ)
Who's your favorite character?
このアニメのキャラクターは個性的(こせいてき)だ。
The characters in this anime are unique.
(あたら)しいゲームの主人公(しゅじんこう)キャラクターが発表(はっぴょう)された。
The protagonist character of the new game was announced.
2. mascot character; branded character
A designed character used as a mascot or brand representative, including corporate mascots, regional mascots, and product characters.
キャラクターグッズを()う。
To buy character merchandise.
この(まち)公式(こうしき)キャラクターはクマだ。
This town's official mascot character is a bear.
駅前(えきまえ)にキャラクターの(おお)きな(ぞう)()かれている。
A large statue of the mascot character is placed in front of the station.

From English 'character'. Very frequently shortened to キャラ in casual speech. In Japanese, this word primarily refers to fictional or mascot characters, not to personality or moral character (which would be 性格(せいかく) or 人格(じんかく)).

COMMON COLLOCATIONS:

  • キャラクターグッズ: character merchandise
  • 人気(にんき)キャラクター: popular character
  • 公式(こうしき)キャラクター: official character/mascot
  • 当地(とうち)キャラクター: local mascot character (regional mascot)
  • キャラクターデザイン: character design
  • キャラクターを(えん)じる: to play/portray a character

CULTURAL NOTE:
Japan has a rich culture of mascot characters ({ゆるキャラ}). Almost every prefecture, city, company, and organization has its own character. Famous examples include くまモン (Kumamoto Prefecture) and ふなっしー (Funabashi City).

SIMILAR WORDS:

  • キャラ: character — the casual abbreviated form, extremely common in spoken Japanese
  • 登場人物(とうじょうじんぶつ): character (in a story) — a more formal, literary term
  • マスコット: mascot — focuses on the mascot role rather than the character design