そちら
そちら
pronoun
that way, you (polite)
1.
that way, there (polite)
A polite demonstrative for direction or location near the listener.
2.
you, your side (polite)
A polite way to refer to the listener or their group/company.
そちら is a polite demonstrative pronoun belonging to the こ・そ・あ・ど system. It is the polite form of そこ/そっち and refers to things near the listener.
TWO MAIN USES:
1. Direction/location: "that way" or "there" (near the listener)
2. Person/side: "you" or "your side" (polite reference to the listener)
POLITENESS LEVELS:
- そっち: casual (used among friends)
- そちら: polite/formal (standard polite speech, business)
KO-SO-A-DO SET:
- こちら: this way / I, we (speaker's side)
- そちら: that way / you (listener's side)
- あちら: over there / that person (third party)
- どちら: which way / who (question)
BUSINESS USAGE:
In business contexts, そちら often refers to the other party's company or organization. そちらの会社 means "your company" in polite business speech.