こっち

こっち is a casual pronoun meaning "this way" or "here" - referring to a place near the speaker.

KO-SO-A-DO SERIES (〜っち forms):

• こっち: this way (near speaker)
• そっち: that way (near listener)
• あっち: over there (away from both)
• どっち: which way (question)

FORMALITY LEVELS:

• こっち: casual/informal
• こちら: polite/formal

MEANINGS:
1. Direction/place: こっちに来(き)て (Come here)
2. This one: こっちにしよう (Let's go with this one)
3. Speaker's side: こっちは大丈夫(だいじょうぶ) (We're fine on our end)

NOTE:
こちら in formal speech can also mean "I" or introduce someone.