(つよき)

つよき
noun, na-adjective
bullish, confident, firm
1. bullish, optimistic (finance)
In financial markets, the expectation that prices will rise. The opposite of bearish.
The market is showing a bullish stance.
Investors hold a bullish outlook.
The bull market continues.
強気(つよき)相場(そうば) = bull market
2. confident, assertive, firm
A confident or assertive attitude; not easily intimidated or discouraged.
She negotiated with a confident attitude.
The assertive statement became a topic of conversation.
If you don't take a firmer stance, you'll get pushed around.
強気(つよき)() = to take a firm/assertive stance

USAGE CONTEXTS:

1. FINANCIAL/BUSINESS:

2. PERSONALITY/ATTITUDE:

ANTONYM: 弱気(よわき) (bearish; timid, lacking confidence)

NOTE: 強気(つよき) can describe someone who doesn't back down, but in some contexts may have a slightly negative nuance of being overconfident or aggressive.