こだわり

こだわり
noun
obsession; commitment; attention to detail
personalityqualitybusiness
See also: こだわる (verb form)
1. commitment to quality; attention to detail; dedication to something
a positive sense of being particular or meticulous about something, showing care and dedication
We're particular about our ingredients.
This ramen shop has an incredible commitment to their soup.
You can feel the craftsman's dedication in this work.
2. fixation; obsession; being hung up on something
being overly attached to or unable to let go of something, sometimes with negative connotations
Let's let go of our fixation on the past.
形式(けいしき)こだわり(つよ)すぎる。
You're too hung up on formalities.
つまらないことこだわりすぎないで。
Don't obsess over trivial things.

Forms

こだわる (to be particular about; to be obsessed with)

Semantic shift

Originally, こだわる had mainly negative connotations (being hung up on something). In modern usage, it has developed a positive meaning of "being dedicated to quality" or "attention to detail," especially in business and food contexts.

Common patterns

  • こだわりある (to be particular about ~)
  • こだわり (commitment to ~)
  • こだわり~ (carefully selected/crafted ~)

Marketing use

こだわり is commonly used in marketing and advertising:

Note on nuance

  • Positive: shows dedication, craftsmanship, quality
  • Negative: suggests inflexibility, being picky, inability to let go