こだわり
こだわり
noun
obsession; commitment; attention to detail
1.
commitment to quality; attention to detail; dedication to something
a positive sense of being particular or meticulous about something, showing care and dedication
素材にこだわりがある。
We're particular about our ingredients.
このラーメン店はスープへのこだわりがすごい。
This ramen shop has an incredible commitment to their soup.
職人のこだわりが感じられる作品だ。
You can feel the craftsman's dedication in this work.
2.
fixation; obsession; being hung up on something
being overly attached to or unable to let go of something, sometimes with negative connotations
過去へのこだわりを捨てよう。
Let's let go of our fixation on the past.
形式へのこだわりが強すぎる。
You're too hung up on formalities.
つまらないことにこだわりすぎないで。
Don't obsess over trivial things.
VERB FORM:
こだわる (to be particular about; to be obsessed with)
SEMANTIC SHIFT:
Originally, こだわる had mainly negative connotations (being hung up on something). In modern usage, it has developed a positive meaning of "being dedicated to quality" or "attention to detail," especially in business and food contexts.
COMMON PATTERNS:
- ～にこだわりがある (to be particular about ~)
- ～へのこだわり (commitment to ~)
- こだわりの～ (carefully selected/crafted ~)
MARKETING USE:
こだわり is commonly used in marketing and advertising:
- こだわりの食材 (carefully selected ingredients)
- こだわりの一杯 (a carefully crafted drink)
- こだわりの逸品 (a quality item made with care)
NOTE ON NUANCE:
- Positive: shows dedication, craftsmanship, quality
- Negative: suggests inflexibility, being picky, inability to let go