1.
commitment to quality; attention to detail; dedication to something
a positive sense of being particular or meticulous about something, showing care and dedication
2.
fixation; obsession; being hung up on something
being overly attached to or unable to let go of something, sometimes with negative connotations
Forms
こだわる (to be particular about; to be obsessed with)
Semantic shift
Originally, こだわる had mainly negative connotations (being hung up on something). In modern usage, it has developed a positive meaning of "being dedicated to quality" or "attention to detail," especially in business and food contexts.
Common patterns
Marketing use
こだわり is commonly used in marketing and advertising:
- こだわりの食材 (carefully selected ingredients)
- こだわりの一杯 (a carefully crafted drink)
- こだわりの逸品 (a quality item made with care)
Note on nuance
- Positive: shows dedication, craftsmanship, quality
- Negative: suggests inflexibility, being picky, inability to let go
Related Words
Compare:
完全主義 (perfectionism)
Compare:
とらわれ (obsession)
Related:
職人気質 (artisan temperament)
Compare:
思い入れ (emotional attachment)