ピボット

ぴぼっと
noun, suru verb
pivot (business strategy change)
1. pivot (business strategy change)
A fundamental change in business strategy or direction, often used in startup contexts.
事業(じぎょう)をピボットする。
Pivot the business.
スタートアップが市場(しじょう)変化(へんか)()わせてピボットした。
The startup pivoted to adapt to market changes.
2. pivot (sports/dance movement)
A movement where one foot stays in place while the body rotates.
バスケットボールでピボットを使(つか)って相手(あいて)をかわした。
In basketball, I used a pivot to get around the opponent.

ピボット has two main uses in Japanese: business strategy and sports/physical movement.

BUSINESS USAGE:

  • Refers to a strategic change in direction, especially for startups
  • ピボットする is used as a verb meaning "to pivot"
  • Common in startup and venture capital discussions

SPORTS USAGE:

  • A movement in basketball, dance, or other activities
  • ピボットターン: pivot turn
  • 軸足(じくあし) (axis foot) is the foot that stays in place

Sometimes written as ピヴォット.