ビラ

びら
noun
flyer, leaflet, handbill
1. flyer, leaflet, handbill
A printed sheet of paper distributed to advertise events, products, or causes. Often handed out on the street or posted on walls.
To hand out flyers in front of the station.
I made flyers for the event and put them on the bulletin board.
A stranger on the street handed me a flyer, but I threw it away without reading it.

Usage

ビラ is a somewhat dated word compared to チラシ, which is the more common term for advertising flyers. ビラ tends to appear in contexts involving political leaflets, protest materials, or street-level distribution, while チラシ is more neutral and commercial.

Etymology

From Portuguese "bilhete" (ticket/note) or possibly a Japanese onomatopoeia for things fluttering.

Common collocations