調(きちょう)

きちょう
noun
keynote; basis; undertone; prevailing trend
formal
1. keynote, basis, underlying tone
The fundamental tone, theme, or motif that underlies a work, design, or argument.
(あお)基調(きちょう)としたデザインだ。
It's a design based on blue tones.
Environmental issues were addressed in the keynote speech.
This film has a distinctive atmosphere grounded in quietness.
2. prevailing trend, overall tendency
The dominant direction or tendency in markets, economics, or other measurable trends.
Stock prices are on an upward trend.
The economy continues on a recovery trend.
Crude oil prices are on a downward trend, but there is also a possibility of a sharp rise due to geopolitical risks.

Usage

Sense 1 is common in design, art, and speech contexts. The pattern ~基調(きちょう)とした (based on ~, with ~ as the keynote) is very frequent. Sense 2 appears in economic and market reporting with the pattern ~基調(きちょう) (on a ~ trend).

Common collocations

Similar words

基調(きちょう) implies the underlying or dominant tone/trend. 傾向(けいこう) (tendency) is more general and neutral. 基本(きほん) (basis, fundamental) refers to the foundation itself rather than a pervading tone.