(ぎゃくこうか)

ぎゃくこうか
noun
counterproductive; opposite effect; backfire
1. counterproductive; opposite effect; backfire
A result that is the opposite of what was intended. Used when an action produces a worse outcome than doing nothing.
(しか)りすぎると逆効果(ぎゃくこうか)だ。
Scolding too much is counterproductive.
ダイエットのつもりが逆効果(ぎゃくこうか)(ふと)ってしまった。
I intended to diet, but it backfired and I gained weight.
無理(むり)説得(せっとく)しようとしたら逆効果(ぎゃくこうか)になって、余計(よけい)態度(たいど)(かた)くされた。
Trying to forcefully persuade them backfired, and they became even more stubborn.

A compound of (ぎゃく) (reverse) + 効果(こうか) (effect). Very common in everyday conversation and writing.

COMMON COLLOCATIONS:

  • 逆効果(ぎゃくこうか)になる (to become counterproductive)
  • 逆効果(ぎゃくこうか)だ (it's counterproductive)
  • かえって逆効果(ぎゃくこうか) (on the contrary, counterproductive)

Often paired with かえって (on the contrary) to emphasize the ironic outcome. Used in parenting, health, business, and everyday advice contexts.