1.
reasonable, moderate (in price)
A price that is affordable and represents good value. Not too expensive.
2.
handy, convenient (in size)
A size or scale that is easy to handle or manage. Not too big or too small.
USAGE: 手頃 expresses the idea that something is 'just right' - not too much and not too little. It's positive and implies good value.
COMMON COLLOCATIONS:
NUANCE:
- 安い (cheap) - focuses on low price, can sound cheap
- 手頃 (reasonable) - implies good value, positive connotation
- リーズナブル (reasonable) - loanword, similar meaning
POLITE FORM: お手頃 is often used in marketing and advertising.