(はかいてき)

はかいてき
na-adjective
destructive
1. destructive; devastating
Causing severe damage, destruction, or disruption; having the power to destroy.
破壊的(はかいてき)威力(いりょく)
Destructive power.
The typhoon caused devastating damage.
If you only make destructive criticisms, no one will speak up anymore.
2. disruptive (in business/innovation context)
Radically changing or overturning an existing market, industry, or way of doing things.
Disruptive innovation changed the industry.
This service entered the market at a disruptively low price.
Disruptive technology is overturning traditional business models.

FORMS:

  • Adverbial: 破壊的(はかいてき)に (destructively)

ETYMOLOGY:
破壊(はかい) (destruction) + (てき) (adjectival suffix)

COMMON COLLOCATIONS:

BUSINESS USAGE:
破壊的(はかいてき)イノベーション (disruptive innovation) refers to innovations that create new markets and eventually displace established competitors. This is a loanword concept from Clayton Christensen's theory.

CONTRAST: