(しゅっせうお)

しゅっせうお
noun
fish whose name changes as it grows; promotion fish
1. fish whose name changes as it grows
A fish species that is known by different names at different stages of its growth. The concept is culturally significant in Japan because the changing names evoke career advancement and success.
ブリは代表的(だいひょうてき)出世魚(しゅっせうお)だ。
Yellowtail is a classic example of a fish with different names at different stages of growth.
出世魚(しゅっせうお)縁起(えんぎ)がいいとされ、(いわ)いの(せき)でよく()される。
Fish with growth-stage names are considered auspicious and are often served at celebratory occasions.
日本(にほん)には出世魚(しゅっせうお)文化(ぶんか)があり、成長(せいちょう)とともに名前(なまえ)()わる(さかな)縁起物(えんぎもの)として大切(たいせつ)にしてきた。
Japan has a culture of 'promotion fish,' valuing fish whose names change as they grow as symbols of good fortune.

Literally 'career-advancement fish,' this term reflects a uniquely Japanese cultural tradition of giving fish different names at different life stages. The association with 出世(しゅっせ) (success in one's career) makes these fish auspicious symbols, particularly at New Year and other celebrations. The most famous example is buri (yellowtail), which is called ワカシ → イナダ → ワラサ → ブリ in the Kanto region.

COMMON EXAMPLES:

  • ブリ ((ぶり)): yellowtail — the most well-known 出世魚(しゅっせうお)
  • スズキ ((すずき)): sea bass — another classic example
  • ボラ ((ぼら)): mullet

CULTURAL NOTE:
The concept originates from the historical practice of Japanese people changing their names upon achieving new social status (元服(げんぷく) coming of age, promotion, etc.). Fish with multiple names thus became metaphors for upward mobility and success.

RELATED TERMS:

  • 出世(しゅっせ): career advancement; success in life — the base concept
  • 縁起物(えんぎもの): good-luck charm; auspicious item — the category these fish belong to