(せろん)

せろん
noun
public opinion
See also: 世論(よろん) (alternate reading)
1. public opinion
The collective views and attitudes of the general public on a particular issue.
To conduct a public opinion poll.
Public opinion influences policy.
To win public opinion to one's side.
Television reporting has a large influence on public opinion.

世論(せろん) means public opinion — the general views held by the population on social or political issues. The kanji break down as () (world/society) + (ろん) (opinion/discourse).

PRONUNCIATION:
Both せろん and よろん are accepted readings. Historically, よろん referred to 輿論(よろん) (informed public opinion), while せろん was used for 世論(せろん) (popular sentiment), but this distinction has largely been lost in modern usage.

COMMON COLLOCATIONS:

CONTEXT:
Frequently used in news, politics, and social discussions. 世論(せろん)調査(ちょうさ) (opinion polls) are regularly conducted and reported by media.