(せんゆうりつ)

せんゆうりつ
noun
market share; occupancy rate
formalbusinessbusiness
1. market share
The percentage of a market's total sales or output held by a particular company or product.
この会社(かいしゃ)占有率(せんゆうりつ)(たか)
This company's market share is high.
The goal is to increase our share of the domestic market.
The market share rose significantly with the launch of a new product.
2. occupancy rate
The percentage of available space, capacity, or units that are currently in use or occupied.
ホテル占有率(せんゆうりつ)八割(はちわり)()えている
The hotel's occupancy rate exceeds 80%.
The parking lot's occupancy rate has been rising year by year.
During the busy season, the office occupancy rate reaches nearly 100%.

A compound of 占有(せんゆう) (occupation, possession) and (りつ) (rate, ratio). Most commonly encountered in business contexts for market share and in real estate or facility management for occupancy rates.

Common collocations

  • 市場(しじょう)占有率(せんゆうりつ): market share (most common usage)
  • 占有率(せんゆうりつ)()ばす: to increase one's share
  • 占有率(せんゆうりつ)低下(ていか)する: for the share/rate to decline
  • 占有率(せんゆうりつ)一位(いちい): number one in market share

Similar words

  • シェア: share (loanword) — more casual and increasingly common in business conversation
  • 市場(しじょう)シェア: market share — uses the loanword; interchangeable with 市場(しじょう)占有率(せんゆうりつ)
  • 稼働率(かどうりつ): utilization rate, operating rate — refers to how much equipment or capacity is in active use