ネタ

ねた
noun
material; topic; joke; sushi topping
1. material, topic, content
Source material for conversation, jokes, articles, or creative work.
I've run out of things to talk about.
I'm looking for material for my blog.
Don't spoil it. I haven't seen it yet.
ネタバレ = spoiler (lit. 'material revealed')
2. joke, gag, comedic material
A joke or comedic routine, especially in stand-up comedy or variety shows.
This joke is funny, right?
The comedian performed a new routine.
It's a surefire joke, so it'll definitely get laughs.
鉄板(てっぱん)ネタ = a reliable joke that always works
3. sushi topping, ingredient
The fish or other topping on sushi (comes from reversing タネ).
This sushi restaurant has fresh toppings.
What's today's recommended topping?
The topping was so big that you couldn't even see the rice underneath.
シャリ = sushi rice

VERSATILE SLANG TERM:
ネタ is derived from タネ ((たね)) reversed, a form of slang inversion common in Japanese.

COMMON USES:

Material/Topic (sense 1):

Comedy/Entertainment (sense 2):

Sushi (sense 3):

  • ネタ: Sushi topping (fish, seafood, etc.)
  • (しゅん)ネタ: Seasonal sushi topping
  • シャリ: Sushi rice (paired with ネタ)

INTERNET USAGE:

NOTE: In casual speech, ネタ often implies something entertaining or amusing, even when referring to 'material' or 'topics.'