フォロー

ふぉろー
noun, verb (suru)
follow (social media), support
1. follow (social media)
To subscribe to someone's updates on social media platforms.
ぜひフォローしてください!
Please follow me!
フォロワーが1万人(いちまんにん)()えた。
My followers exceeded 10,000.
友達(ともだち)のアカウントをフォローしたら、相手(あいて)もフォローしてくれた。
When I followed my friend's account, they followed me back.
2. follow-up, support
To provide assistance or supplementary help after an initial action.
(かれ)のフォローに(たす)けられた。
I was helped by his support.
新人(しんじん)のフォローをお(ねが)いします。
Please provide support for the new employee.
失敗(しっぱい)した(あと)のフォローがしっかりしていたので、(おお)きな問題(もんだい)にはならなかった。
The follow-up after the mistake was thorough, so it didn't become a major problem.

A loanword from English that has developed distinct meanings in Japanese beyond the original 'follow' sense.

SENSE 1 (Social Media):

Very common in online contexts. Used with する to mean 'to follow (an account)'.

  • フォロワー (follower)
  • フォロー解除(かいじょ) (unfollow)
  • 相互(そうご)フォロー (mutual follow)
  • フォロバ (follow back, slang)

SENSE 2 (Support/Follow-up):

Used in business and everyday contexts for providing backup or assistance.

  • フォローに(まわ)る (to take a supporting role)
  • フォローを()れる (to provide backup/assistance)
  • 上司(じょうし)のフォロー (support from one's boss)

NUANCE:
In business Japanese, フォロー often implies helping someone who is struggling or covering for someone's mistake—a distinctly Japanese usage.

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